I just got a bzzkit in the mail today from bzzagent.com and tried out 2 shades that they sent me. I really love the way that this lipstick goes on. It's super moisturizing. It doesn't go on like regular lipstick. It goes on smoother more like chapstick in my opinion. I really like it. I tried the "Sweetheart" shade and it's great for fair complexions. I love it because it's not super dark, but still gives you a little color.